Every year, Black Friday is one of the most anticipated events for bargain hunters worldwide. However, every year, Graine de Pastel makes a commitment and offers its customers a responsible shopping opportunity: Blue Friday, a more sustainable and ethical alternative to the traditional Black Friday.
What is Blue Friday?
Blue Friday is a response to the consumer frenzy that often accompanies Black Friday. Unlike Black Friday, which is often associated with frenzied crowds, endless queues, and impulsive purchases, Blue Friday promotes a more thoughtful approach to shopping.
Simple, clean, and responsible: the packaging and containers for our skincare products are eco-friendly, made from recycled and recyclable glass, cardboard, or aluminum. But sometimes, a case gets stained and the tubes, made of recycled aluminum, get dented.
That is why these products, intact on the inside but imperfect on the inside, destined to be thrown away, are then sold off cheaply.
5 reasons to choose Graine de pastel's eco-friendly "BLUE FRIDAY"
Here are "the very good reasons" why you are opting for a more sustainable approach:
- Reducing environmental impact Traditional Black Friday sales often encourage overconsumption, which can lead to increased production, energy consumption, waste, and greenhouse gas emissions. By choosing eco-friendly products, you help reduce the carbon footprint of your purchases.
- Promoting the circular economy : buying our "Imperfect" products helps reduce the demand for new resources and extends the lifespan of products, which is part of the concept of the circular economy.
- Financial savings : treat yourself to exceptional, high-quality, eco-friendly dermatological and organic treatments while saving money.
- Support for sustainable businesses By choosing Graine de Pastel, which adopts eco-responsible business practices, you encourage a more sustainable economy and promote the development of environmentally friendly products.
- Encouraging transparency : Graine de Pastel assures you of transparency on its supply chain and its 100% French organic production in short supply chains.
Ultimately, Blue Friday embodies a positive shift towards a more conscious, responsible, and ethical consumer society.
